18 Best SEO Analytics Tools in 2025

Changes like updating meta tags or heading structures can be made quickly through Wix’s drag-and-drop interface. Below is a quick comparison of the top 16 SEO tools in 2025, showing what each tool is best for, its standout feature, and its starting price. How to convert traffic into conversions and grow your business. Keywords Everywhere is a convenient browser add-on for Chrome and Firefox that uncovers specifics about keyword trends and generates keyword ideas. This is also one of the best SEO checkers because it presents areas for actionable progress to push your organic traffic higher. Because we know how tough marketing can get, we’ve created this handy guide for you based on our 25++ years of experience in the industry.

How Search Engines Work

When it comes to SEO and digital marketing solutions, Serpstat is a one-stop shop. From optimizing your SEO to running your ad and content marketing campaigns, it helps you with just about everything. Because of the simple user interface and robust data sets, it’s becoming a favorite choice for entrepreneurs, small businesses, and freelancers.

Best Search Engine Optimization (SEO) Tools

It helps you meet the search intent and answer what readers actually want to know. It gives you clear tips to make it better, right in the WordPress editor itself. Detailed shows technical SEO elements that may affect a page’s performance, like schema markup and hreflang attributes.

Moreover, the extension is designed to be lightweight and user-friendly, offering quick SEO insights without the complexity or depth of more advanced, paid SEO tools. While it doesn’t provide the extensive analytics and deep-dive capabilities of these more comprehensive tools, it’s an excellent choice for basic, on-the-go SEO analysis. Despite its comprehensive features, Google Analytics can be complex, with a steeper learning curve than GSC. MarketMuse is a versatile tool that caters to individuals, small and large BHS Links teams alike. It is designed in such a way that it can help individuals and large organizations efficiently. It comes with an AI-powered guidance that assists in creating detailed and informative content related to your chosen topic.

BROWSEO is an SEO browser for reviewing your website in a limited format to analyze its UX, content, and SEO. Once you input the URL, the output will hone in on your HTML so you’re able to understand the page’s structure, optimized search terms, and other SEO-related factors. Note that Google Trends isn’t where you’ll get granular data. The goal of marketing is to generate traffic and qualified leads via the company’s website. That’s why, as marketers, we need to understand what we can do to improve the SEO of websites we manage. These tools are free to use, but you might find a paid option that has more features.

• Keep scrolling, and there’s a report that compares the cost-per-click and search volume for several related keywords.
• WooRank joins Forbes Advisor’s list of top SEO tools for a number of reasons, including simplicity, reliability and the actionable insights it delivers.
• Forbes Advisor hopes our guide helps you to find the best SEO tools for your needs and budget.
• Despite its rich functionality, SEO Spider can have a steep learning curve for beginners, but luckily there are plenty of guides on the web to help you out.
• I think KWFinder is a great software that fills the gap between nuts-and-bolts SEO work and copywriting.
• It’s particularly valuable for businesses publishing regular content that needs consistency and efficiency.

Just type in your keywords, and AI Content Helper will identify the different search intent options. You can then get recommendations on how to optimize for a particular search intent. Resourceful and meticulous, it serves as a crawler to audit your SEO strategy and produce advice from a bot’s perspective. Rapid feedback on your pages is one of the most attractive qualities of this free SEO tool. This SEO tool provides a treasure trove of information that can help your SEO campaign in countless ways.